Dr. Alireza Keshavarz is a Lecturer in Marketing at Maynooth University Business School. He holds a PhD in Management Sciences (Marketing) from HEC, Paris.

His main research revolves around the dynamics of competitive and performance effects of compensation design and mobility. He studies the career choices of various professional groups and their individual and organizational outcomes. He also investigates the gender pay and promotional gaps within organizations. His research interests in marketing lie in strategic marketing, strategic sales force management, and strategic marketing ambidexterity.
He is currently a member of Lero, the Science Foundation Ireland Research Centre for Software, the American Marketing Association, EMAC, CNRS Lab GREG-HEC, and Labex ECODEC. His research has been presented at and published in the Journal of the Academy of Marketing Science (JAMS), Journal of Business Research (JBR), and the proceedings of several conferences, including AMA, EMAC, Marketing Science, and SMS.